What is the Full Form of FCUK ?

FCUK - French Connection United Kingdom


French Connection, also known as FCUK, is a UK based retailer and wholesaler of clothes and accessories, headquartered in London. The company was founded in 1972 by Stephen Marks.

French Connection is a subsidiary of Calvin Klein and sell products in the low to mid range of fashion and price. The brand has a strong presence in the retail market of UK, US, Canada, India, Australia, Hong Kong and China. 

The Product line of FCUK include:

  • Clothing
  • Sunglasses and Eye glasses
  • Accessories and jewellery
  • Fragrances
  • Watches
  • Toiletries etc.

French Connection (also branded as FCUK or fcuk) is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware. Founded in the early 1970s by Stephen Marks who also serves as chairman and chief executive, it is based in London and its parent French Connection Group PLC is listed on the London Stock Exchange.

French Connection distributes its clothing and accessories through its own stores in the UK, US and Canada and through franchise and wholesale arrangements globally. The company became notorious for the use of the "fcuk" initialism in its advertising campaigns in the early 2000s.

Stephen Marks, who started out in business in 1969 as the Stephen Marks brand, established French Connection in 1972 – a year after the film of the same name was released. Initially designed as a mid-market women's brand, he has said the name came about because he managed to acquire a large shipment of Indian cheesecloth shirts – via a French contact – that could be resold in the UK at a large profit. The business expanded into menswear in 1976.

After Marks floated the French Connection brand on the London Stock Exchange in 1984, he was listed as the 15th richest man in Britain, but by the late 1980s the company was in trouble. He took control of the direction of French Connection again in 1991